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Videos

Growing Up Together

This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey?one that is full of ever-changing pressure, tensions...

Catalogue: Congress 2023
Authors: Francky David, Nathalie Coste
Companies: Nestle, Lovebrands
September 27, 2023
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Citation

David and Coste (2023a, September 27). Growing Up Together. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/growing-up-together-12174


Research papers

The retail conversation

Because consumers don't buy clothing the way they buy computers, brands need a category-specific understanding of how to best engage consumers via creative retail communication techniques. Because the consumer will be different by demographic, i.e....

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Robert Passikoff, Karen Tillson
Company: Brand Keys, Inc.
March 4, 2009
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Citation

Passikoff and Tillson (2009a, March 04). The retail conversation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-retail-conversation


Research papers

A great partnership

This paper presents an internationally validated study proving that the right brand and the right media venue produce increased sales and that it can be measured, before media is bought. This innovative approach examines two Latin American brands and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Robert Passikoff, Noel Gladstone
Companies: Viacom International Media Networks, Brand Keys, Inc.
June 1, 2008
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Citation

Passikoff and Gladstone (2008a, June 01). A great partnership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-great-partnership


Research papers

Sense & scent

There is a need to better measure the insights and emotional expectations of today's 'bionic' consumers. Recognizing the Fragrance Industry need to evolve from a functional to emotional paradigm for building brand identities, Brand Keys and Mirror...

Catalogue: Fragrance 2007
Authors: Robert Passikoff, Kerry O'Connor
Company: Brand Keys, Inc.
November 14, 2007
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Citation

Passikoff and O'Connor (2007a, November 14). Sense & scent. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sense-scent


Research papers

Engagement of the future

This presentation describes an innovative approach to brand and media planning called Brand-to-Media Engagement (B2ME) and which allows marketers and planners to measure the real levels of engagement that will result from advertising and...

Catalogue: Latin America 2006
Authors: Robert Passikoff, Charlene Weisler, Pamela J. Batalis
Company: Brand Keys, Inc.
October 20, 2006
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Citation

Passikoff, Weisler and Batalis (2006a, October 20). Engagement of the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/engagement-of-the-future


Research papers

The importance of first contact

This paper describes an innovative approach to establishing financial values for each aspect of the hotel guest experience. It addresses the following two, critical planning questions: Can employee engagement and behavior be linked to guest...

Catalogue: Leisure 2006
Author: Robert Passikoff
Company: Brand Keys, Inc.
October 8, 2006
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Citation

Passikoff, R. (2006a, October 08). The importance of first contact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-importance-of-first-contact


Research papers

Should you take me out to the ballgame?

This paper describes an innovative approach demonstrating the effectiveness and utility of an internationally validated tool that allows marketers to pre-qualify sponsorships - before they make their spending decisions. Via assessments that are...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Robert Passikoff, Allen Gerber
Company: Brand Keys, Inc.
June 21, 2005
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Citation

Passikoff and Gerber (2005a, June 21). Should you take me out to the ballgame?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/should-you-take-me-out-to-the-ballgame-


Research papers

Developing winning strategies for consumers of all ages

This paper describes the work conducted by Brand Keys, Inc. and MGN Limited to develop an internationally validated tool that allows marketers to develop winning brand strategies based upon crafting strategies that are able to meet or exceed...

Catalogue: ESOMAR Conference On Age 2005
Authors: Robert Passikoff, Kerry O'Connor
Company: Brand Keys, Inc.
January 30, 2005
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Citation

Passikoff and O'Connor (2005a, January 30). Developing winning strategies for consumers of all ages. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-winning-strategies-for-consumers-of-all-ages


Research papers

Brand-to-media consonance assessments

This paper describes the work conducted by Kohler Co. and Brand Keys, Inc. in support of a Brand-to-Media Consonance Model as a way of optimizing traditional media planning tools. Media planning has become increasingly difficult: the lines are...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Robert Passikoff, Manuel Gutierriez
Company: Brand Keys, Inc.
June 13, 2002
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Citation

Passikoff and Gutierriez (2002a, June 13). Brand-to-media consonance assessments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-to-media-consonance-assessments